3 Ways To Sell Smart in Cape Town

The Cape Town property scene is a non-stop adventure, but when you want to sell, you need to ensure your Cape Town property listing stands out. Knight Frank shares these 3 essential tips to maximise your return on your Cape Town property listing. 

Know your gems

Cape Town's diverse property landscape is home to a wide range of gems. From mansions to studio apartments, property buyers are spoilt for choice when it comes to choosing the right Cape Town property. That's why you need to know your gems and flaunt them. Whether your 3-bedroom home has an extra study, or your studio apartment has a skylight, focusing on the bonus elements of your Cape Town property is key. Of course, living in Cape Town means you can almost always count on your property boasting magnificent Table Mountain views, but what else does your home have that others do not? Is your apartment situated around the corner from everyone's favourite cafe? Does your garden lie along the edge of a forest? Even a beautiful basement that features antique architecture can set your Cape Town property listing apart. Know your gems, and flaunt them. Show off the best angles of your Cape Town property listing with professional photographs, a virtual tour, and - of course - an epic description of everything that makes your home unique. 

Price it right

Cape Town's property market is a year-round hot ticket, but it's not always a good idea to settle on the highest price you think you can get. The right price is often not the highest price. Overpricing your Cape Town property listing could scare away potential buyers, so you need to find that sweet spot that attracts the buyer you want. When you price your Cape Town property right, you'll attract more offers. That could lead to a price bidding war, and that's the sweet spot you want to be in as a seller. Multiple offers mean you can negotiate more effectively, and even - if you're lucky - end up selling at a higher price than you expected. 

Online and in real life

Nowadays, property buyers aren't on the road every weekend, looking for show houses. Property buyers are far more selective with their time and, thanks to the online world, can easily choose which properties they'd like to view in person. Powering up your online Cape Town property listing with excellent quality photography, for example, ensures that your listing attracts as many eyeballs as possible. You could also offer online virtual viewings or video tours to help a keen property buyer get a better feel for what to expect before they step in to view your home. 

Bonus tip: partner with the right estate agent

Going it alone when you're trying to maximise your return on your Cape Town property listing is ill-advised. It might look easy enough, but just because your neighbour got lucky, doesn't mean you will. Partnering with the right estate agent, who understands your needs, and the buyers' desires, is fundamental to your success. Choose the right estate agent with a proven track record, who has been specifically successful in your neighbourhood. Not sure where to find the right estate agent? You've come to the right place. We're Knight Frank, and we'd like to help you maximise your return on your Cape Town property listing.