Are you planning to sell your home? Do you want to sell in the shortest time possible? Take a step back and put yourself in the shoes of the buyer. Determining the needs of your buyer can help you improve your chances of a quick sale and eliminate any shortcomings.
These factors play an important role when potential buyers are house hunting:
A suitable area
Before looking for the perfect home, buyers have already decided what areas they want to live in. A suitable area will be at close proximity to the potential buyer's place of work. Schools and amenities are also key points that influence the area they choose to live in. These are important points to highlight when describing the area.
An area known for criminal activity will be difficult to attract buyers. Sellers may need to reduce their selling price.
Safety and security
Aside from a safe location, buyers want to live in a secure home. They want to go to bed without having to worry about their family's safety. A community watch, boom gated roads, security systems, and CCTV cameras are big selling points that attract buyers today. Gated communities and estates are becoming the preferred choice amongst buyers who place enormous value on safety and security.
The home's features
Some buyers look for a home with a big garden and a pool in the backyard. Others desire a home that has the latest technological features, such as fibre optic cables and solar electricity. Every home is unique. Selling the best features of the property will attract the right buyer. Perhaps the perfect buyer for your home does not need a garden or the latest technology but will be impressed by the time and dedication you have put into the kitchen.
Remember to list all possible features of the home that are worth mentioning. For example, electric gates, en-suite bathrooms, porcelain tiles and others alike are a bonus for the buyer. This is a great selling point as the home will not need too many add-ons in the future.
The right price
At the end of the day, buyers are going for properties that they can afford. Smart buyers have already been pre-approved and know exactly what they can afford. They are ready to sign the deal to their new home. If the price of the home is too high, then buyers will not be interested in viewing the property. If the price is too low, buyers will feel as if the property has problems, such as structural issues. Do your research before pricing your home. Look at what other homes in your area are priced at and price accordingly. You will have a better chance of selling your home to the right buyer.
Buyers also look for future value in a home. Younger families generally have aspirations of moving into a bigger house in the future. They look for properties that would be an easy sell when that time comes.
Hire a Knight Frank agent
Hiring an agent is always the best option when it comes to selling your home. The team of experienced property specialists at Knight Frank are equipped to assist domestic and international clients in every aspect of buying and selling property in South Africa. Agents at Knight Frank specialise in the sale and rental of residential properties, apartments, and luxury holiday accommodation in the Western Cape. They are supported by authoritative market research, an in-depth understanding of the country's residential property markets and what buyers want in a home.
Get in touch with Knight Frank today. Our agents are ready to assist you with selling your home at the best price in the shortest time possible.