Why high net worth individuals are turning their attention to South Africa
In South Africa, high net worth typically refers to individuals with at least $1 million (around R18 million) in investable assets, while SARS defines HNWIs locally as those with gross assets of R75 million or more.
From the vineyards of Stellenbosch to the ocean-facing terraces of Clifton, South Africa continues to draw global buyers in search of more than a home. Increasingly, affluent investors from Europe, the Middle East, and beyond who seek lifestyle, legacy, and landscape, are recognising the country’s unique mix of natural beauty, cultural depth, and exceptional value.
- Natural beauty meets urban sophistication
Few destinations in the world offer the seamless interplay of wilderness and cosmopolitan living that South Africa does. With beautiful coastlines, wine valleys, and design-forward cities like Cape Town, the country offers buyers an unmatched combination of scenic grandeur and urban sophistication.
“International buyers are drawn to locations that balance prestige, privacy, and accessibility,” says Nick Gaertner of Knight Frank. “The Atlantic Seaboard, Plettenberg Bay, and Hermanus remain perennial favourites for their exclusivity and breathtaking views, while estates in the Winelands or near game reserves appeal to those who value tranquillity and connection to nature.”
- Exceptional value for money
When compared to prime global markets such as London, Dubai, or Sydney, South African luxury property offers exceptional value without compromise. “Clients are often surprised by what they can acquire here,” notes Gaertner. “The square footage, architectural quality, and location you can secure in Cape Town or the Winelands for a fraction of the cost elsewhere make South Africa a standout choice for diversifying property portfolios.”
This value proposition is further reinforced by the quality of life on offer, which combines modern conveniences with a sense of independence and space that is becoming increasingly scarce in global cities.
- Lifestyle-led living
For many global buyers, lifestyle is no longer an indulgence, it’s the central motivation. “We’re seeing a marked increase in lifestyle-driven acquisitions,” says Gaertner. “Buyers are looking for properties that can serve as dual-purpose investments, such as a base for remote work, a seasonal retreat, and a long-term legacy asset.”
From vineyard lunches and ocean drives to private art tours and award-winning dining, South Africa’s luxury lifestyle is immersive and inspiring. High net worth buyers are looking for houses with features like infinity pools, home gyms, saunas, and seamless indoor-outdoor living that incorporate leisure and wellness into daily life.
- Remote work and global connectivity
The rise of remote work has redefined how global elites think about geography. With fibre connectivity, world-class private schools, and international airports close to major hubs, South Africa is now a viable base for those who value flexibility.
“The time zone alignment with Europe and the Middle East makes it especially appealing for entrepreneurs, executives, and semi-retired investors,” says Gaertner. “You can run a business call in the morning and enjoy a vineyard lunch by noon.”
- Residency, investment, and legacy appeal
South Africa’s openness to international property ownership, combined with a transparent legal process, adds to its attractiveness. “Foreign buyers can own residential property outright, and while purchasing doesn’t grant residency automatically, the process is well-regulated and straightforward with the right guidance,” Gaertner explains.
Knight Frank guides clients at every stage, from legal compliance to financing possibilities, to ensure that foreign investors may enter the market with confidence and easily repatriate their investments when they sell.
Many buyers are purchasing as part of a longer-term plan, whether to enjoy seasonal stays, establish a secure family base, or create a legacy for future generations. “For HNWIs, the environment is not just a backdrop, it’s part of the legacy they’re investing in,” Gaertner says.
What defines south african luxury
Gaertner notes that what truly sets South Africa’s luxury market apart is its lifestyle appeal. “In Cape Town, you enjoy architectural excellence framed by mountains and ocean, with a cosmopolitan culture that rivals any global city. A villa in Clifton or Bishopscourt offers the prestige of Monaco or Malibu at a fraction of the cost and with a distinctly South African quality of life.”
Highly sought-after features among global buyers include ocean or mountain views, secure private estates, energy independence through solar and water systems, high-speed home offices, and access to premier schools, spas, gyms, and wine cellars.
A lifestyle investment with global appeal
Usage patterns vary, but a clear trend is emerging. Many international buyers treat their South African homes as seasonal retreats, escaping northern hemisphere winters to enjoy the Cape’s summer lifestyle. Others are semi-migrating, drawn by the combination of education, natural beauty, and value for money.
“For those focused on returns, we assist with property management and tenant vetting,” says Gaertner. “That ensures security and consistent income, even when clients are abroad.”
Expert guidance and global reach
“Buying a luxury property here is about aligning lifestyle aspirations with long-term value,” Gaertner explains. “We take a holistic approach by analysing not only market trends and rental yields but also sustainability, currency dynamics, and security.”
Knight Frank’s global perspective, paired with its deep local expertise, allows the firm to benchmark each property against international standards. “Whether it’s a beachfront villa in Clifton, a family estate in Constantia, or a vineyard in Stellenbosch, we curate opportunities that deliver both lifestyle and legacy,” says Gaertner.
For those considering South Africa for the first time, Gaertner offers timeless advice: “Start with how you want to live, and the rest follows. The right property should reflect your vision not just for today but for generations to come.” Get in touch with Knight Frank today to start off your South African property story.
Author Knight Frank